BY
RHODA A.C. EDOYIBO
2021 GRADUATE COLLECTION - 2025 (REWORKED)
"THE BLA_K SERIES" presents a history lesson that Bla_k youth deserve. It is a historical journey of the word race throughout my life which utilises its dark painful history to generate light.
I am narrating a story of self - discovery to celebrate, renovate, and reclaim black wealth/pride in a society that extorts my culture.
The Blank Space in my title is intentional to express my concept which is filling in the emotional or historical blanks felt by the African Diaspora.
The blank can also be interpreted as the word Black, almost as a way to release the negative connotations associated with the race and the colour itself
2024 - 2025
FW25 - “WE OWN THE NIGHT”
Bringing the edge of adidas Techfit into a nightlife context. Seamless knits and technical wovens prioritize breathability, movement, and all-night wear, while sharp pops of color energize the dark palette.
SS26 - “EXTRA TIME”
“For those extra moments after the match is done.” Inspired by the iconic Bruised Banana print, reinterpreted through a feminine lens using engineered lace and refined layering.
SS26 - “WORLD CUP - CITY PACK”
A co-creation project with fashion influencer Mia Marquez, exploring her approach to reconstructed football jerseys. Designs reinterpret key cities shaping the defining World Cup moments of 2026.
Bringing the edge of adidas Techfit into a nightlife context. Seamless knits and technical wovens prioritize breathability, movement, and all-night wear, while sharp pops of color energize the dark palette.
SS26 - “EXTRA TIME”
“For those extra moments after the match is done.” Inspired by the iconic Bruised Banana print, reinterpreted through a feminine lens using engineered lace and refined layering.
SS26 - “WORLD CUP - CITY PACK”
A co-creation project with fashion influencer Mia Marquez, exploring her approach to reconstructed football jerseys. Designs reinterpret key cities shaping the defining World Cup moments of 2026.
2025
“THE SLAYER” was developed as part of a nostalgic capsule celebrating the anniversary of Buffy the Vampire Slayer. The collection merges retro graphics from the cult ’90s series with relaxed sportswear silhouettes, creating pieces with a subtle thrifted, vintage feel that blend fandom nostalgia with contemporary streetwear. 🧛♀️
2025
For the FW25 Kids collaboration between Adidas and Liberty London, I worked on a collection that merges Adidas’ legacy of performance-driven design with Liberty’s renowned heritage in print and craftsmanship.
The project focused on translating Adidas’ innovative sportswear DNA into a kidswear range that balances functionality, comfort, and playful expression—bringing together sport, culture, and design through a vibrant and contemporary lens.
The project focused on translating Adidas’ innovative sportswear DNA into a kidswear range that balances functionality, comfort, and playful expression—bringing together sport, culture, and design through a vibrant and contemporary lens.
2024
A seasonal colour direction developed for SS26, designed to inform and inspire the wider design team. The deck explores emerging colour trends, tonal pairings, and material interactions, translating cultural and fashion insights into a cohesive palette. It serves as a visual guide for how colour can shape mood, product storytelling, and collection identity.
2022
“GOD’S GONNA TROUBLE THE WATER” is about healing Black Trauma. It is inspired by the song of enslaved African Americans who used songs as signals on there way to Freedom. Outfits created are a tribute to Harriet Tubman
Rhoda Edoyibo
rhoda.edoyibo@hotmail.com
University of Derby
(2018 - 2021)
Key Experiences
_Adidas Originals
- Womenswear Designer
- (August 2025 – Present)
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Womenswear Assistant Designer
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(October 2023 – July 2025)
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- Assistant Color Designer
- (October 2022 – October 2023)
Menwear Design Intern
(March - August 2020)
_Preen by Thornton Bregazzi
Studio Intern
(January – March 2020)
_Mary Katrantzou
Womenswear Design Intern
(November 2019 – January 2020)
Full CV Provided Upon Request
Drapers Magazine (2021)
https://www.drapersonline.com/product-and-trends/graduate-fashion-week-2021
Pentland Competition (2022)
https://www.artsthread.com/competitions/the-pentland-churchill-wardrobe-competition-2022